Companies Are Getting Out of Russia, Sometimes at a Cost (2024)

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Under pressure from investors and consumers, many Western companies are unwinding their investments, closing stores and pausing sales in Russia.

Companies Are Getting Out of Russia, Sometimes at a Cost (1)

By The New York Times

After the Russian president, Vladimir V. Putin, ordered the invasion of Ukraine on Feb. 24, multinational companies have been forced to re-examine their ties with Russia. Some, like McDonald’s, PepsiCo and Shell, had built relationships with the country over decades and were faced with untangling complicated deals.

Under pressure from investors and consumers, many Western companies have started to unwind their investments, close stores and pause sales in Russia. Some, after at first taking temporary measures, have revised their plans and decided to exit the country completely. And some that have begun the process of withdrawing from Russia have revealed the financial cost to their businesses.

Most recently, Marriott said restrictions by Western countries “make it impossible for Marriott to continue to operate or franchise hotels in the Russian market.”

Here are some of the actions businesses have announced:

Consumer goods and retail

  • Adidas said it would suspend sales in Russia, cutting 1 percent from its expected revenue growth this year. The company has about 500 stores in Russia and the former Soviet states.

  • British American Tobacco said its was exiting its Russian business. Philip Morris, the cigarette maker, suspended planned investments and will reduce manufacturing in Russia.

  • Canada Goose, said it would cease wholesale and e-commerce sales to Russia.

  • Danone said it had begun to transfer control of its dairy business in Russia, which accounts for 5 percent of the French company’s sales, in a move it described as “the best option to ensure long-term local business continuity, for its employees, consumers and partners.” The disposal would result in a write-off of up to 1 billion euros, Danone said.

  • Fast Retailing, the Japanese clothing company that operates Uniqlo, said it would suspend its operations in Russia. The company came under criticism after its chief executive, Tadashi Yanai, told an interviewer that its stores would continue selling clothes in Russia.

  • is shutting down its business in Russia. The fashion retailer, which had about 170 stores in Russia, paused sales in March. Now, in what the company described as a “winding down process,” the company will reopen stores for a brief period to sell the leftover inventory before exiting the country altogether.

  • Ikea suspended imports and exports, though it said it would continue to operate its major chain of shopping centers, Mega, in Russia to ensure that customers have access to essentials.

  • Nestlé said it was suspending sales of “the vast majority” of its prewar volume of products in Russia, including pet food, coffee and candy sold under KitKat and Nesquik brands. It had already halted “nonessential” imports and exports into and out of Russia, alongside advertising and capital investment.

  • Nike said in March that it was temporarily closing its roughly 116 stores in Russia.

  • TJX, the owner of T.J. Maxx and Marshalls, promised to divest its equity ownership in Familia, an off-price retailer with more than 400 stores in Russia.

  • Unilever, which owns brands like Dove and Sunsilk, suspended imports and exports.

Energy

  • BP said it would sell its nearly 20 percent stake in Rosneft, the Russian state-controlled oil company. It wrote off about $25.5 billion on its nearly 20 percent holding in Rosneft, along with other ventures in the country. That charge, though, is considered a paper loss by analysts, with little relevance to continuing performance.

  • Exxon Mobil said it would end its involvement in a large oil and natural gas project.

  • Shell planned to exit its joint ventures with Gazprom, the Russian natural gas giant. In an update to shareholders, the company said that its decision to leave Russia would cost $4 billion to $5 billion in the first quarter alone.

Finance

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Companies Are Getting Out of Russia, Sometimes at a Cost (2024)

FAQs

Why are companies pulling out of Russia? ›

Hundreds of companies have exited Russia due to its invasion of Ukraine, but others cite revenue concerns – and even humanitarianism – as reasons to stay put.

Which here are the companies pulling back from Russia? ›

UPS and FedEx have suspended operations in Russia and Belarus. FedEx said it suspended operations to “support the people of Ukraine.” DHL said it has suspended inbound shipments to Russia and Belarus. Maersk and MSC Mediterranean Shipping Company are both halting cargo bookings with Russia.

What are the difficulties of doing business in Russia? ›

Russia has enormous natural wealth in oil, gas, and minerals, including diamonds. Corruption and a lack of transparency are significant barriers to business. Its dependence on oil leaves it vulnerable to commodity price swings.

What companies stopped selling to Russia? ›

Consumer goods and retail
  • Adidas said it would suspend sales in Russia, cutting 1 percent from its expected revenue growth this year. ...
  • British American Tobacco said its was exiting its Russian business. ...
  • Canada Goose, said it would cease wholesale and e-commerce sales to Russia.
Oct 14, 2022

Is Apple still in Russia? ›

"Officially, Apple does not sell anything in Russia. Russian companies buy equipment in other countries and bring it to their stores," he explained.

Is Pepsi still in Russia? ›

Today, PepsiCo announced that they stopped production of Pepsi drinks, as well as 7UP and Mountain Dew, in Russia. Taking into account Soviet history, PepsiCo has operated in Russia for more than 60 years and its colas were one of the very few Western products available to Soviet consumers prior to the USSR's collapse.

Which companies aren t exiting Russia? ›

Digging In
NameActionIndustry
Antalstill operating and actively hiring in RussiaIndustrials
AnyDesk Softwarestill providing services to Russia; not disclosed publiclyInformation Technology
Ariston Groupstill operating and actively hiring in RussiaConsumer Discretionary
Auchan-Retailstill operating in RussiaConsumer Staples
46 more rows

Does Coca-Cola operate in Russia? ›

How? Coca-Cola announced it was leaving the Russian market back in March 2022 as part of the global response to the invasion of Ukraine. Coca-Cola HBC, the Greek-owned company that bottled and sold co*ke in Russia, switched to a new brand, Dobry Cola.

What is Starbucks called in Russia now? ›

Now, Seattle-born Starbucks, the iconic coffee chain, has become the latest American institution to become “Russified.” On Thursday, one of Russia's most popular rappers, Timur Yunusov—more commonly known as Timati—alongside restaurateur Anton Pinskiy, unveiled “Stars Coffee” as the replacement for Starbucks in Russia.

Can the USA do business with Russia? ›

Summary. The United States assesses that doing business in the Russia Federation and in Russia-occupied territories of Ukraine poses serious legal, financial, and reputational risks.

Is Russia a good country to do business? ›

Over the last few decades, Russia has been attracting foreign companies from all over the world and it has become the third most attractive country for foreign direct investment (FDI) worldwide after the US and China. Moreover, Russia is currently the second-largest emerging economy after China.

What country does most business with Russia? ›

In 2021, Russia's main trade partner was China, as the volume of export and import trade between the two countries reached nearly 141 billion U.S. dollars. China was the country's both leading import origin and export destination.

Is Amazon operating in Russia? ›

As a reminder, unlike some other U.S. technology providers, Amazon and AWS have no data centers, infrastructure, or offices in Russia, and we have a long-standing policy of not doing business with the Russian government.

Has Amazon exited Russia? ›

Amazon stops shipping products to Russia and suspends Prime streaming service amid the Ukraine war. Amazon has stopped shipping products to Russia and has suspended Prime streaming service in the country. It's one of many companies suspending business or exiting the Russian market amid the Ukraine war.

Why are companies boycotting Russia? ›

Since early 2022, Russia and Belarus have been boycotted by many companies and organizations in Europe, North America, Australasia, and elsewhere, in response to the Russian invasion of Ukraine, which is supported by Belarus.

What businesses refuse to leave Russia? ›

Digging In
NameActionIndustry
AUMA Riester GmbH & CoStill operating in and selling to RussiaIndustrials
B. Braunstill operating in RussiaHealth Care
Babolatstill operating and selling to RussiaConsumer Discretionary
Bajaj Autobusiness as usualConsumer Discretionary
46 more rows

Can US companies do business with Russia? ›

Summary. The United States assesses that doing business in the Russia Federation and in Russia-occupied territories of Ukraine poses serious legal, financial, and reputational risks.

How many companies exit Russia? ›

As of December 3, 2023, the total count of international companies that have completely halted their operations in Russia stands at 302. This represents 8.3% of the total entries in the KSE database and 23.6% of firms that generated revenue in Russia in 2022.

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