Commonwealth Bank of Australia business model canvas (2024)

Cross-selling:

Cross-selling is a business strategy in which additional services or goods are offered to the primary offering to attract new consumers and retain existing ones. Numerous businesses are increasingly diversifying their product lines with items that have little resemblance to their primary offerings. Walmart is one such example; they used to offer everything but food. They want their stores to function as one-stop shops. Thus, companies mitigate their reliance on particular items and increase overall sustainability by providing other goods and services.

Brokerage:

A brokerage firm's primary responsibility is to serve as a middleman, connecting buyers and sellers to complete transactions. Accordingly, brokerage firms are compensated through commission once a transaction is completed. For example, when a stock trade order is executed, a transaction fee is paid by an investor to repay the brokerage firm for its efforts in completing the transaction.

Cash machine:

The cash machine business model allows companies to obtain money from sales since consumers pay ahead for the goods they purchase, but the costs required to generate the revenue are not yet paid. This increases companies' liquidity, which they may use to pay off debt or make additional investments. Among several others, the online store Amazon often employs this business model.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Customer data:

It primarily offers free services to users, stores their personal information, and acts as a platform for users to interact with one another. Additional value is generated by gathering and processing consumer data in advantageous ways for internal use or transfer to interested third parties. Revenue is produced by either directly selling the data to outsiders or by leveraging it for internal reasons, such as increasing the efficacy of advertising. Thus, innovative, sustainable Big Data business models are as prevalent and desired as they are elusive (i.e., data is the new oil).

Decomposition:

Simplifying many product kinds inside a product group or set of goods. A technique for doing business analysis in which a complex business process is dissected to reveal its constituent parts. Functional decomposition is a technique that may be used to contribute to an understanding and management of large and complicated processes and assist in issue solving. Additionally, functional decomposition is utilized in computer engineering to aid in the creation of software.

Best in class services:

When a firm brings a product to market, it must first create a compelling product and then field a workforce capable of manufacturing it at a competitive price. Neither task is simple to perform effectively; much managerial effort and scholarly study have been dedicated to these issues. Nevertheless, providing a service involves another aspect: managing clients, who are consumers of the service and may also contribute to its creation.

Digital:

A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Cross-subsidiary:

When products and goods and products and services are integrated, they form a subsidiary side and a money side, maximizing the overall revenue impact. A subsidiary is a firm owned entirely or in part by another business, referred to as the parent company or holding company. A parent company with subsidiaries is a kind of conglomerate, a corporation that consists of several distinct companies; sometimes, the national or worldwide dispersion of the offices necessitates the establishment of subsidiaries.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Discount club:

The discount club concept is built on perpetual high-discount deals utilized as a continual marketing plan or a brief period (usually one day). This might be seen as a reduction in the face value of an invoice prepared in advance of its payments in the medium or long term.

Corporate innovation:

Innovation is the outcome of collaborative creativity in turning an idea into a feasible concept, accompanied by a collaborative effort to bring that concept to life as a product, service, or process improvement. The digital era has created an environment conducive to business model innovation since technology has transformed how businesses operate and provide services to consumers.

Self-service:

A retail business model in which consumers self-serve the goods they want to buy. Self-service business concepts include self-service food buffets, self-service petrol stations, and self-service markets. Self-service is available through phone, online, and email to automate customer support interactions. Self-service Software and self-service applications (for example, online banking apps, shopping portals, and self-service check-in at airports) are becoming more prevalent.

Private level banking:

Private label banks allow any business with a sizable client base, brand, or unique technological solution to operating as a private label bank. Private banking refers to the customized financial and banking services to its affluent high net worth individual (HNWI) customers. HNWIs generally have more money than ordinary individuals, enabling them to access a broader range of conventional and alternative assets. Private banks' goal is to connect such people with the most suitable alternatives.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Innovative retail banking model:

The design has no resemblance to a bank but more to a coffee shop. There is free wifi and a large number of iPads accessible for internet use. Automated teller machines (ATMs) are located around the perimeter of the coffee shop, allowing customers to conduct financial transactions. The workforce consists of a mix of coffee shop patrons and banking personnel who circulate and make themselves accessible. If you need services not available through an ATM, fully trained bank personnel can offer all services typically available at a conventional bank branch.

Shop in shop:

A store-within-a-store, sometimes known as a shop-in-shop, is an arrangement in which a retailer leases out a portion of its retail space to another business to operate another independent store. This arrangement is prevalent with gas stations and supermarkets. In addition, numerous bookstores collaborate with coffee shops since consumers often want a spot to relax and enjoy a beverage while browsing. Frequently, the shop-within-a-store is owned by a manufacturer who operates an outlet inside a retailer's store.

Lock-in:

The lock-in strategy?in which a business locks in consumers by imposing a high barrier to transferring to a competitor?has acquired new traction with New Economy firms during the last decade.

Solution provider:

A solution provider consolidates all goods and services in a particular domain into a single point of contact. As a result, the client is supplied with a unique know-how to improve efficiency and performance. As a Solution Provider, a business may avoid revenue loss by broadening the scope of the service it offers, which adds value to the product. Additionally, close client interaction enables a better understanding of the customer's habits and requirements, enhancing goods and services.

Commonwealth Bank of Australia business model canvas (2024)

FAQs

What is the business strategy of the Commonwealth Bank of Australia? ›

We aim to be the trusted financial partner in the lives of our customers. By creating strong relationships and prioritising our customers, we provide engaging and relevant customer experiences. Our Board, people and suppliers come to work each day to build a brighter future for all.

Why is commbank so successful? ›

CBA is the largest and most well-constructed of the big four banks. The systems and structures set in place by management have set the company up to be the best prepared of its peers to ride out the short term volatility that may result from the unpredictable external environment.

What are the values of the Commonwealth Bank of Australia company? ›

Our Values
  • We care about our customers and each other – we serve with humility and transparency.
  • We have the courage to step in, speak up and lead by example.
  • We are unwavering in our commitment – we do what's right and we work together to get things done.

What is the Commonwealth bank of Australia controversy? ›

CBA also breached workplace laws by misrepresenting to some workers that they were better off under the IFAs. In total, 7,402 CBA and CommSec employees were underpaid a total of $16.07 million from 2015 to 2021.

What is Commonwealth Bank known for? ›

We're Australia's leading provider of integrated financial services, including retail, premium, business and institutional banking, superannuation, insurance and share-broking products and services.

Is CommBank the biggest bank in Australia? ›

The Bank Commonwealth of Australia (“CBA”) Group is the largest bank and best known financial services brand in Australia.

Is Commonwealth Bank profitable? ›

The consensus is for CBA to clock in a $5.1 billion cash net profit. The bank recorded a $5.15 billion profit for the previous corresponding half-year to the end of 2022, but JP Morgan lead Australian banks analyst Andrew Triggs said this time around there were several headwinds for the company.

Is Commonwealth Bank in debt? ›

Total debt on the balance sheet as of December 2023 : $129.63 B.

What is the Business Model Canvas summary? ›

The business model canvas is a tool designers use to map out a business or product's key actors, activities and resources, the value proposition for target customers, customer relationships, channels involved and financial matters. It gives an overview to help identify requirements to deliver the service and more.

What is the BMC simple explanation? ›

The Business Model Canvas or BMC is a strategic management tool that helps businesses visualize, design, and analyze their business models. Some of its common applications include business planning, value propositions, and modeling.

What are the 7 components of Business Model Canvas? ›

The Business Model Canvas consists of nine essential parts: Customer Segments, Value Proposition, Revenue Streams, Channels, Customer Relationships, Key Activities, Key Resources, Key Partners, and Cost Structure. Let's take a look at each section of the Business Model Canvas.

Why is Commonwealth Bank successful? ›

A set of consistent policies, the ability to adapt to changing times, and being resilient in the face of adversities helped CBA pave its journey to success.

What are the strengths of CommBank? ›

Our focus on customers, underpinned by our balance sheet strength and consistent operational execution has delivered record customer advocacy scores, volume growth across our core markets, with strong earnings and capital generation, says CEO Matt Comyn.

Why is Commonwealth Bank a good bank? ›

Commonwealth bank has amazing customer service. Any issues or enquiries can be addressed through their very helpful messenger service. This is managed both by AI and human staff. It's convenient as you can leave the banking app and receive a notification when you have received a reply.

What is the strategy of Australia? ›

On 10 November 2023, Australia's environment ministers agreed on 6 priority areas for national targets under the strategy. These are: protecting and conserving 30% of Australia's land and 30% of Australia's oceans by 2030. working towards zero new extinctions.

What is the Commonwealth bank of Australia digital transformation strategy? ›

Commonwealth Bank of Australia (CBA) has been focusing on using artificial intelligence, mobile technologies, online & mobile payments, and big data to digitally transform its operations. The annual ICT spending of CBA was estimated at $1.6 billion for 2022.

What is the mission of the Commonwealth bank? ›

Our Mission

Delivering superior quality service to our customers. Retaining and developing employees with outstanding capabilities. Creating value for our shareholders. Promoting economic growth and stability in our community.

What is the mission statement of the Commonwealth? ›

To help create and sustain a Commonwealth that is mutually respectful, resilient, peaceful and prosperous and that cherishes equality, diversity and shared values.

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