Colgate introduces next generation of Colgate Total toothpaste (2024)

Colgate has introduced the next generation of Colgate Total. The toothpaste contains a new stannous fluoride formula stabilized with zinc phosphate that fights plaque-causing bacteria on 100% of mouth surfaces,i,1 including teeth, tongue, cheeks, and gums.

Colgate Total effectively fights harmful bacteria while protecting against bacterial repopulation, significantly reducing the overall bacterial load while creating a protective barrier that helps shield against attachment and regrowth. In development for more than a decade, the unique formula of new Colgate Total is the subject of 28 granted patents and 95 pending patent applications.

The formula found in new Colgate Total addresses all indications of the original Colgate Total,including plaque, gingivitis, caries, stain removal and whitening, and calculus. Yet the new Colgate Total also offers other benefits.

Specifically, ongoing clinical testing of new Colgate Total shows superior reductions in plaque, gingivitis, and calculus when compared to ordinary, nonantibacterial toothpaste. Additional new benefits include sensitivity relief, enhanced enamel strength, and odor neutralization.

“The advanced fluoride formula of Colgate Total offers significant advantages versus ordinary fluoride toothpaste and still retains all of the benefits that dental professionals already love about our original Colgate Total,” remarked Barbara Shearer, PhD, MDS, director of scientific affairs for Colgate. “Our advanced fluoride formula provides multiple benefits for the whole mouth.These attractive features combined with a great taste make Colgate Total a great tool to empower dental professionals and patients striving to achieve whole mouth health.”

To learn more, visit colgateprofessional.com/products/total.

Note

i. Statistically significant greater reduction of cultivable bacteria in saliva and on tongue, teeth, cheeks, and gums with new Colgate Total, compared to nonantibacterial fluoride toothpaste after eight weeks, 12 hours after brushing.

Reference

1. Colgate Clinical Report 20180316BAC.

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Colgate introduces next generation of Colgate Total toothpaste (2024)

FAQs

Colgate introduces next generation of Colgate Total toothpaste? ›

Colgate has introduced the next generation of Colgate Total.

What is the new Colgate Total? ›

Colgate Total Plaque Pro Release Toothpaste, Toothpaste with 24 hour antibacterial protection Unique toothpaste formula helps interfere with the harmful effects of plaque associated with gingivitis for healthy gums Offers long-lasting 24 hours of antibacterial protection so you can smile bright with healthy teeth and ...

What is the new product launched by Colgate? ›

Colgate-Palmolive (India) has launched a new product, Visible White O2, with an active oxygen technology that claims to whiten teeth in three days. It has unveiled a 'Smile Out Loud' campaign to promote the premium toothpaste.

What happened to Colgate Total? ›

Colgate is committed to offering the most advanced products to meet the evolving oral care needs of our consumers. Starting February 2019, we are replacing the original Colgate Total with a reinvented formula, which is the result of more than a decade of development, including dozens of laboratory and clinical studies.

What's the difference between Colgate and Colgate Total? ›

Unlike ordinary toothpastes that protect only teeth, Colgate Total helps fights bacteria not just on teeth, but also your tongue, cheeks and gums for 12 hours*, protecting your whole mouth.

Has Colgate Total changed? ›

Yes. It has been changed and optimized for the best flavor experience with the formula. You'll love the improved flavors as they will leave your mouth feeling fresh and clean.

Do dentists recommend Colgate Total? ›

“The ADA Council on Scientific Affairs' Acceptance of Colgate Total SF is based on its finding that the product is safe and has shown efficacy in helping prevent tooth decay, helping to prevent and reduce gingivitis and plaque above the gumline, helping to reduce tooth sensitivity in otherwise normal teeth, helping the ...

When was Colgate Total launched? ›

They launched the ad campaign for their new product Colgate Double Protection toothpaste in competition with rival brand Pepsodent from the Hindustan Lever stable.In the year 1999, the company launched three new products, such as Colgate Double Protection, Colgate Total and Colgate Sensation.

Who is Colgate owned by? ›

Colgate & Company sold the first toothpaste in a tube, Colgate's Ribbon Dental Cream, in 1896. In 1928 the firm was bought by Palmolive-Peet Company, whose founder, B.J. Johnson, had developed the formula for Palmolive soap in 1898.

What was Colgate before toothpaste? ›

The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide.

Why is Colgate Total so good? ›

The Colgate Total formula, including dual zinc plus arginine formula and amino powered foam, has an effective antibacterial action. It works in these three ways: it penetrates the bacterial plaque, breaks it down for easier removal and prevents it from growing back. The result is 24-hours of whole mouth protection*.

Is Colgate Total better than regular Colgate? ›

Introducing Colgate Total Plaque Pro-Release® – a new toothpaste that significantly reduces harmful plaque bacteria, resulting in 2X less gum-harming plaque compared to regular fluoride toothpaste with daily brushing.

Does Colgate Total still contain triclosan? ›

Starting late in 2018, we introduced a new Colgate Total toothpaste that delivers more benefits than the original formula with triclosan, and as of January 2019 we no longer use it as an ingredient.

Is Colgate Total as good as Sensodyne? ›

Both Colgate and Sensodyne are useful in their respective areas, and the decision is solely based on the user's expectations and availability. Colgate Toothpaste relieves the discomfort of tooth irritation by still addressing the root causes.

Is Colgate better than Crest? ›

Crest vs Colgate: Which Is the Better Toothpaste? So either of these two options appears to be the best, and both Colgate Total and Crest Pro-Health have the American Dental Association (ADA) Seal of Acceptance.

What toothpaste kills the most bacteria? ›

Toothpaste that contains triclosan/copolymer is better than regular fluoride toothpastes at killing the kinds of bacteria that live in people's mouths, according to a new study. The human mouth is home to an estimated 800 to 1,000 different kinds of bacteria.

What Colgate toothpaste is being recalled? ›

Company Announcement
998277COLGATE OPTIC WHITE STAIN PREVENTION TOOTHPASTE 2.1OZ
998909COLGATE OPTIC WHITE CHARCOAL TOOTHPASTE 4.2OZ
999043COLGATE OPTIC WHITE MOUTHWASH 16 FL OZ
999088COLGATE OPTIC WHITE HIGH IMPACT TOOTHPASTE 3OZ
999749COLGATE OPTIC WHITE TOOTHPASTE ICY FRESH 3.2OZ
1 more row
Sep 15, 2022

What is Colgate Total 12? ›

New Colgate® Total 12 Vitamin C Toothpaste helps fight germs and supports your mouth's natural defences. Breakthrough formula of Colgate® Total 12 with natural ingredients, Zinc and Arginine provides 12-Hour Germ Protection* for your whole family!

Does Colgate Total still have triclosan? ›

Starting late in 2018, we introduced a new Colgate Total toothpaste that delivers more benefits than the original formula with triclosan, and as of January 2019 we no longer use it as an ingredient.

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