Cinnabon® Company (2024)

Cinnabon® history

It all started with a father, a son and a mission to create the world’s greatest cinnamon roll from scratch. Add in one master baker, months of trial and error, hundreds of different recipes and— BOOM!—you’ve got the sweet, cinnamon-spiced perfection that soon became the calling card of Cinnabon®.

When the father-son duo finally landed on the most magical combination of exceptional ingredients from across the globe, they knew they’d created the perfect recipe. So on December 4, 1985, they transformed their hard-earned dream into a delicious reality with the opening of the first Cinnabon® Bakery in the SeaTac Mall in Seattle, Washington.

Devoured by thousands of eager, waiting guests, the original Cinnabon® cinnamon roll became an instant obsession. To this day, the Cinnabon experience continues to grow to delicious new heights. Not only are there now locations throughout the nation and in over 50 countries worldwide, but the menu has also expanded to offer exciting, new ways for guests to enjoy the irresistible pleasure that only Cinnabon can provide.

Cinnabon® is now one of the world’s most-recognized and sought-after brands. You’ll find it where you shop, travel, dine and play. In fact, you can even find it on grocery store shelves to enjoy our bakery inspired cinnamon rolls right in your own home. And the best news is Cinnabon is just getting started.


Each ingredient tells a story

Makara® Cinnamon

Under the canopy of the tropical forests in Indonesia, the cassia tree produces the sweet, luscious flavor that is exclusively known as Cinnabon® Makara® Cinnamon. It creates a one-of-a-kind experience you can smell and taste.

Fresh-baked Dough

After months of trials, and mounds of ingredients, we found the ideal recipe for our signature dough. Soft, sweet and perfect for baking, it has become the foundation for all our irresistible baked treats.

Waves of Frosting

It’s often been imitated but never replicated. The smooth, Ooey-Gooey™ topping of Cinnabon® cream cheese frosting adds another depth of flavor. Painted all over our rolls, it’s a final layer to perfection.

Coffees

It started with our Mochalatta Chill®, a coffee drink wrapped in blankets of chocolate flavor. From there, we expanded to include the rich, sweet Arabica bean coffees and iced coffees to perfectly complement our Cinnabon® flavors.


Organizations we support

Our mission is to spread warmth – not only in our Bakeries, but also in our community. Just as we reward our guests with fresh baked flavor, Cinnabon® has partnered with several charities that reward deserving men and women for their selfless efforts. Our philosophy is to serve those who serve others. Keeping true to the values of the brand, Cinnabon® proudly supports Operation Gratitude among other philanthropic organizations.


Cinnabon® Company (2024)

FAQs

Who is Cinnabon owned by? ›

GoTo Foods (formerly Focus Brands) is an American company that currently owns the Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, Auntie Anne's and Jamba brands. It is located in Sandy Springs, Georgia, and operates over 5,000 stores.

What country made Cinnabon? ›

Founded in Seattle, Washington In 1985, Cinnabon opened its first bakery on December 4, 1985 at Sea Tac Mall. The brand has grown dramatically since then. As of July 2005, the company had over 600 bakeries worldwide. These bakeries are located in 30 countries, leading to exceptional brand awareness around the world.

How many Cinnabon franchises are there? ›

The brand is known for its irresistible cinnamon rolls that come fresh or prepackaged. The franchise also sells coffee and other drinks. Over the past few decades, the brand has grown to over 1,700 locations in 45 countries. It is an industry leader with strong support from millennials and Gen Z.

Can you franchise a Cinnabon? ›

There are six types of franchises offered: Full Bakery: A bakery where the franchisee produces and sells a full range of Cinnabon products. Full bakeries typically are in-line or kiosk locations. Express Bakery: A bakery where the franchisee produces and sells a limited selection of Cinnabon products.

Did Subway buy Cinnabon? ›

Auntie Anne's and Cinnabon are both owned by the Atlanta-based Focus Brands, which is owned by Roark Capital, the very same private-equity group that is trying to buy Subway.

Where is Cinnabon headquarters? ›

Cinnabon Frequently Asked Questions (FAQ)

Where is Cinnabon's headquarters? Cinnabon's headquarters is located at 5620 Glenridge Dr., Atlanta.

What makes Cinnabon so good? ›

But we do know that it's a cassia cinnamon that contains more essential oils than ceylon, producing a stronger aroma. Using Makara also results in a more gooey texture when liquid is added to it, giving the Cinnabon cinnamon rolls their signature softness.

Why is Cinnabon successful? ›

Cinnabon, a renowned brand celebrated for its delectable cinnamon rolls, has always prioritized delivering an exceptional guest experience. Established in 1985, the company's unwavering commitment to quality and customer satisfaction has been pivotal to its enduring success.

Why do people say Cinnabun? ›

From the company's earliest days, many fans have pronounced its name as “Cinnabun.” It's a natural inclination, but one originally rejected by Seattle's resident branding genius, the guy Rich Komen hired to name his cinnamon roll shop.

Is Cinnabon junk food? ›

Additionally, they contain significant amounts of saturated fats, which, when consumed excessively, can increase the risk of heart disease and other health issues. The lack of nutritional value further underscores their status as an indulgent treat rather than a healthy snack.

Who is Cinnabons competitor? ›

Cinnabon main competitors are Mrs. Fields Famous Brands, Corner Bakery Cafe, and Chipotle Mexican Grill.

Who is the current president of Cinnabon? ›

What is Cinnabon worth? ›

Kat Cole, a Former Hooters Waitress, Runs Cinnabon's $1 Billion Empire - Bloomberg.

Why are cinnabons only in malls? ›

The Short and Sweet Answer

Being in a mall also means Cinnabon can make the most of the shopping atmosphere. Shoppers, drawn in by the delicious smell, are often looking for a quick snack or a treat to fuel their shopping spree, making Cinnabon's location strategy as perfect as their cinnamon rolls.

What is the profit margin on Cinnabon? ›

Based on the median sales provided by Cinnabon's franchise locations, at an average of a 15% profit margin, it will take around seven years to recoup the initial investment.

Is Schlotzsky's the same as Cinnabon? ›

On 21 November 2006, Schlotzsky's was acquired by Focus Brands, an affiliate of private equity firm Roark Capital Group, parent company of Moe's Southwest Grill, Carvel, Cinnabon and Auntie Anne's.

Does Pepsi own Cinnabon? ›

Short and Sweet: Pepsi Does Not Own Cinnabon

While you can often find both Pepsi and Cinnabon products under the same roof, their relationship is more about partnership than ownership.

What brands do Focus Brands own? ›

Focus Brands, the parent company of the Auntie Anne's®, Carvel®, Cinnabon®, Jamba®, McAlister's Deli®, Moe's Southwest Grill®, and Schlotzsky's® brands, signals new era of growth and opportunity with official name change to GoTo Foods.

Is Cinnabon a dog or bunny? ›

Cinnamoroll is a white dog who lives at Café Cinnamon. He is friends with Chiffon, Mocha, Espresso, Cappuccino and Milk over there. He fell out of the sky when wandering on the clouds and landed near Cafe Cinnamon.

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