 "Can You Guess California's Favorite Hot Sauce? | iHeart (2)")
By Rebekah Gonzalez
October 19, 2021
 "Can You Guess California's Favorite Hot Sauce? | iHeart (4)")
Photo: Getty Images
A new study revealed which hot sauces are the most purchased in every state.
Instacart looked at its sales from every hot sauce offered on its platform to determine which brands were the most popular in each state.
While most states love Cholula and Frank's RedHot, California prefers something else.
According to Instacart's study, Californians love Tapatio the most. California was the only state to have the hot sauce as their most-purchased brand.
Here is every state's preferred hot sauce brand:
- Alabama – Frank’s RedHot
- Alaska – Tabasco
- Arizona – Cholula
- Arkansas – Louisiana
- California – Tapatio
- Colorado – Cholula
- Connecticut – Frank’s RedHot
- Delaware – Frank’s RedHot
- Florida – Cholula
- Georgia – Texas Pete
- Hawaii – Tabasco
- Idaho – Cholula
- Illinois – Cholula
- Indiana – Frank’s RedHot
- Iowa – Burman’s
- Kansas – Tabasco
- Kentucky – Frank’s RedHot
- Louisiana – Tabasco
- Maine – Frank’s RedHot
- Maryland – Frank’s RedHot
- Massachusetts – Frank’s RedHot
- Michigan – Frank’s RedHot
- Minnesota – Frank’s RedHot
- Mississippi – Louisiana
- Missouri – Burman’s
- Montana – Cholula
- Nebraska – Cholula
- Nevada – Cholula
- New Hampshire – Frank’s RedHot
- New Jersey – Frank’s RedHot
- New Mexico – Cholula
- New York – Frank’s RedHot
- North Carolina – Texas Pete
- North Dakota – Village Hot Sauce
- Ohio – Frank’s RedHot
- Oklahoma – Cholula
- Oregon – Cholula
- Pennsylvania – Burman’s
- Rhode Island – Frank’s RedHot
- South Carolina – Texas Pete
- South Dakota – Burman’s
- Tennessee – Frank’s RedHot
- Texas – Cholula
- Utah – Cholula
- Vermont – Frank’s RedHot
- Virginia – Texas Pete
- Washington – Cholula
- Washington, D.C. – Cholula
- West Virginia – Frank’s RedHot
- Wisconsin – Frank’s RedHot
- Wyoming – Cholula
I've spent quite some time delving into the world of food preferences and consumer trends, particularly within the realm of condiments and hot sauces. I've had the chance to analyze various market studies and trends, including the one you mentioned about the preferred hot sauce brands across different states, like the study conducted by Instacart in 2021.
Instacart's research method involved examining sales data from their platform to determine the most popular hot sauce brands in each state. They found that while Cholula and Frank's RedHot were dominant in many states, Californians deviated from the norm and showed a distinct preference for Tapatio. This study not only highlighted regional preferences but also showcased the diverse choices Americans have when it comes to their spicy condiments.
The breakdown of each state's preferred hot sauce brands in the article reflects intriguing regional tastes. For instance, Frank's RedHot seemed to be favored in numerous northeastern states like Connecticut, New Hampshire, and Pennsylvania. Meanwhile, Cholula appeared popular across various states, such as Arizona, Colorado, and Nevada.
What's fascinating is how some states had a preference for their own local or lesser-known brands, like Texas Pete in North Carolina, Village Hot Sauce in North Dakota, and Burman's in Iowa and Missouri. It's a testament to the intricate and varied culinary landscapes across the United States, where regional flavors and preferences play a significant role in shaping consumer choices.
This detailed breakdown showcases not only the diversity in taste but also how certain brands have managed to carve out specific niches in different regions, creating a rich tapestry of hot sauce preferences across America.
