Burger King illustrates the difference between a burger and a Whopper (2024)

What’s in a name matters, at least here.

When Shakespeare said, “What’s in a name?” ages ago, he would never have dreamt that his simple question would make American QSR giant Burger King (BK) to release two ads. The Whopper, BK’s most popular food item, is not a burger, though it resembles one. Hence, it was important to illustrate the difference between a Whopper and a burger.

In a 58-second slot released two weeks ago, BK states, “A burger is a burger. Whopper is well the Whopper. And yet people mix them up.”

The clear distinctions, as per BK, lies in the towering seven layers of the Whopper and its size, which is bigger “in all CAPS.”

BK has also introduced the `It’s not a contest’ to drill down this fact. You need to fill in the blanks with emojis, stickers, text, GIFs to the phrase: It’s not a _____. It’s a _______. The winners get a free Whopper.

To understand the crux of this Whopper versus burger debate, you will have to go back a month. BK got a few folks to try and tell the difference between a burger and a Whopper. Initially, the unanimous opinion was that both are burgers.

But when they took the first bite, the difference became evident. Factors like juicy, more ingredients, super sauces, grill marks (proof that patty is barbecued) emerged. The ad’s last scene spelt the difference: `It’s not a burger. It’s a Whopper.’

Why do we feel that the burger that `lost’ was a subtle shade at BK’s rival McDonald’s?

Burger King illustrates the difference between a burger and a Whopper (2024)

FAQs

What is the difference between Burger King King and Whopper? ›

Burger King Big King has two flame-broiled beef patties and tangy King Sauce; the Whopper has one huge patty and a traditional burger flavor.

What's the difference between a Whopper and a burger? ›

The Whopper is the larger sandwich

Part of the reason for this is the number of toppings — the lettuce and tomato add some height to the Whopper. The bun of Burger King's offering is also noticeably larger than the Quarter Pounder's. The Whopper's patty is stretched out to fit the wider diameter of its bun.

What's the difference between a Whopper and a possible Whopper? ›

The Impossible Whopper patty is 0% beef. It is made without any ingredients from animal sources but is still cooked on the same broiler that makes the beef Whopper patties. If you would like a non-broiler version of the Impossible Whopper, then our team members will microwave the patty and remove mayo from the build.

Why does Burger King call it a Whopper? ›

McLamore created the burger after he noticed that a rival restaurant in Gainesville, Florida was succeeding by selling a larger burger. Believing that the success of the rival product was its size, he devised the Whopper, naming it so because he thought it conveyed "imagery of something big".

Is a Whopper just a burger? ›

Burger King describes their 669-calorie Whopper as "a flame-grilled beef patty topped with juicy tomatoes, crisp lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a toasted sesame seed bun."

Why is the Whopper the best burger? ›

Whoppers — and all Burger King burgers, for that matter — stand out compared to other chains given the fact that they're flame-grilled, giving their burgers a distinct smoky flavor.

What is the fake Whopper called? ›

Meet its twin. The Impossible Whopper® is just like the classic, but with an Impossible patty made from plants.

What makes a Whopper burger? ›

America's favorite burger

A real meaty flame-grilled Whopper® beef patty, topped with tangy pickles, ketchup, fresh tomatoes, crisp lettuce and fresh onions, finished with creamy mayo , and served on a toasted 5" sesame seed bun.

Is the Whopper at Burger King beef or chicken? ›

Signature Steakhouse Whopper®, a mighty burger perfectly crafted for a satisfying meal. Packed with American cheese, Beefacon®, caramelised onion and a mouth-watering 5-inch patty that is 100% beef and 100% flame-grilled.

What is the fake meat at Burger King? ›

The Impossible Whopper is a veggie burger sold by Burger King. It is a variant of the Whopper, with a burger patty made from a meat alternative provided by Impossible Foods. First introduced in the United States in 2019, it was made available in Canada in 2021.

Are Impossible Whoppers vegan? ›

Even though the Impossible Whopper isn't fully vegan (it comes with dairy mayonnaise), it created a ripple effect when it comes to more wider consumer acceptance—and impending demand—of plant-based fast-food offerings.

Is The Triple Whopper a real thing? ›

Our TRIPLE WHOPPER® Sandwich boasts three ¼ lb* savoury flame-grilled 100% Irish beef patties topped with juicy tomatoes, fresh cut lettuce, creamy mayonnaise, crunchy pickles, and sliced white onions on a soft sesame seed bun. *Based on pre-cooked patty weight.

Is there really 200,000 ways to make a Whopper? ›

There are more than 200,000 customizations you can make any day to the Whopper. But Burger King is offering customers the chance to come up with a new Whopper topped with almost anything they want.

What was BK's original name? ›

Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King by Keith J. Kramer and his wife's uncle, Matthew Burns. Their first stores were centered around a piece of equipment known as the Insta-Broiler, which was very effective at cooking burgers.

What does Whopper mean insult? ›

Definition. a big lie. He's been telling a load of whoppers about his acting skills. Synonyms. big lie.

Which tastes better Big Mac or Whopper? ›

Verdict. If I had to choose, although it was a close call, I'd go with the Big Mac. It was all in the sauce for me! The Whopper tasted like a regular burger you could make at home, even down to the way they chopped the vegetable toppings.

What is the McDonald's version of the Whopper? ›

The Big N' Tasty is a hamburger sold by the international fast food chain McDonald's. It is designed to compete with the Whopper sandwich.

What is a Big Mac or Whopper? ›

Burger King's Whopper, invented in 1957, is a quarter-pound flame-broiled burger plus fixings. McDonald's Big Mac, invented in 1967, is two 1.1-ounce patties separated by a third bun, plus cheese, fixings, and a special sauce that tastes like mayonnaise plus ketchup.

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