Our Story
From frozen treats made with delicious and funtastic ingredients to Blu®, our CEO and champion of all things fun, our world at Blue Bunny® is filled with more of what’s fun. Join us, won’t you?
Our History
More than 80 years ago, a Sioux City man entered a “Name that Ice Cream” contest hosted by the Wells brothers. His entry included the “Blue Bunny” name and bunny character after noticing how much his son loved the blue rabbits in a department store window.
So, Blue Bunny was born.
Our Best Blue Bunny®
We believe in making every day more fun, one delicious bite at a time. That’s what we’re all about—we make fun, and you get to enjoy it. Sounds pretty sweet, huh?
For us, making the best frozen treats means starting with the best ingredients, like fresh milk sourced locally near our production facilities, so you get that fresh, farm-to-freezer taste in every bite. High-quality ingredients like these go into every one of our delicious frozen treats. We’re making your favorite frozen treats more fun with tasty flavors and yummy ways to enjoy—like our Twist Cones, Load’d Bars® and Load’d Sundaes®, and classic Scoopables.
So however you enjoy frozen deliciousness, make life more fun with Blue Bunny.
Ice Cream Capital of the World®
Everybody’s got a claim to fame. Ours is that Le Mars, Iowa, is the Ice Cream Capital of the World.
More ice cream is made in Le Mars than in any other place on Earth, which means we also have the largest freezer of its kind in North America—12 stories high!
We Make Fun
Take it from Blu®, our CEO and instigator of all things fun: Life’s more fun when you enjoy more of what you love. Blu is like that dinner guest who always remembers to bring dessert and never makes small talk about the weather. He’s always there to remind you to go have fun—a partner in fun, if you will.
There’s fun to be had all around us every day. Fun comes in delicious packages, so go ahead—treat yourself to your favorite frozen treat or try something new.
Remember, if it’s fun for you, it’s fun for Blu.
Get the Latest Scoop
As a seasoned expert in the realm of frozen treats and the delightful world of Blue Bunny®, I bring a wealth of knowledge and enthusiasm that stems from a deep understanding of the company's history, values, and the artistry involved in crafting their delectable offerings.
First and foremost, let's delve into the captivating history of Blue Bunny®. Over 80 years ago, in Sioux City, a creative mind entered a contest to name an ice cream, hosted by the Wells brothers. The winning entry birthed the iconic "Blue Bunny" name and featured a bunny character inspired by the entrant's son's fascination with blue rabbits in a department store window. This charming anecdote not only marks the origin of the brand but also underscores the whimsical and family-oriented spirit that has defined Blue Bunny® throughout the years.
Moving on to the heart of Blue Bunny's® offerings—their frozen treats. What sets them apart is a commitment to making every day more fun, one delicious bite at a time. The company prides itself on using the finest ingredients, such as locally sourced fresh milk, ensuring a farm-to-freezer taste that elevates the frozen treat experience. From Twist Cones to Load’d Bars® and Load’d Sundaes® to classic Scoopables, Blue Bunny® offers a diverse range of delectable options, each crafted with high-quality ingredients to guarantee a burst of joy in every bite.
An interesting facet of Blue Bunny's® legacy is its connection to Le Mars, Iowa, crowned as the "Ice Cream Capital of the World." This accolade isn't just a title; it's backed by the fact that more ice cream is produced in Le Mars than in any other place on Earth. In addition, the town boasts the largest freezer of its kind in North America, standing tall at an impressive 12 stories. This remarkable feat further solidifies Blue Bunny's® status as a key player in the world of frozen delights.
Now, let's talk about the embodiment of fun and joy at Blue Bunny®—Blu®, the CEO and instigator of all things fun. Blu® symbolizes the brand's philosophy that life is more enjoyable when you indulge in what you love. A true partner in fun, Blu® encourages everyone to savor the delightful moments and reminds us that there's always room for fun, especially when accompanied by a tasty frozen treat. His presence and persona reflect the essence of Blue Bunny's® commitment to making life more enjoyable through the simple pleasure of a delicious frozen indulgence.
In conclusion, whether you're a devoted fan of Blue Bunny's® classic Scoopables or eager to explore the innovative Load’d Bars® and Load’d Sundaes®, the brand invites you to join them in creating a world filled with more of what's fun. So, go ahead, treat yourself to your favorite frozen delight, because if it's fun for you, it's undoubtedly fun for Blu®.
