Pick a product, any product.Almostanything you can think of forpurchase willarrive at a shop or your front door insome form of packaging, with additional layers added to transport and delivery.
The type and purpose of this packaging can vary wildly–from simple cardboard to an elaborate presentation gift box withlaser-cut foam inlays–butthere areseveralelements that will have been considered during the designof everytype of packagingtoensure that theymeettheincreasingly high standardsexpectedfrom consumers, manufacturers, logistics and shops.
The following six functions of product packaging are key to ensuring thatgoods are protected and presented to the highest standardsin their journey from production to customer:
To protect products from damage
Depending on the product it is carrying, packaging is vital forprotection during transit.
Additionalprotection might be needed for delicate items, which could require either a more rigid container or foampaddingto minimise movement.
Egg crate packagingfoam is a great example of this.Created from open cell polyurethane foam, theconvolutedsurface consisting of continuous peaks and troughscan keep even the most unusually shaped goods static and secure. As well asbeinglightweightand cost-effective, egg crate foams are available in a wide range of grades, densities and shapes.
To provide key information
Packaging contains large amounts of important information, from ingredients to usage instructions and indicators of safety and quality standards. These elements should be considered during the packaging’s development to make sure that key information is presented in a clear and accessible way.
With more than 20 years of experience, we are not just manufacturers. We collaborate withour clients to solve problems and realise their concepts through thedesign anddevelopment of foam products.
To contain multiple items
Products that consist of multiple pieces or components, for example photography equipment, will need to be both secured and accessible in its packaging. This type ofpackaging willlikely usepolyurethaneandpolyethylene (PE)foam insertsto protecttheircontents.
Foam inserts can serve a dual purpose of protecting goodswhilealso presenting them effectively. Fromcameras in flight cases to a box for delicate jewellery, foam inserts can help to secure delicate items andkeep them looking great.
To promote the product
Alongside storage and protection, effective presentation of the product is a very important function of packaging.The combination ofvisualbranding, such ascolours and logos,andproductdisplay,such as the inclusion ofaclearwindowon the box lid,can make a significant contribution to attracting consumer interest by highlighting the quality of the products.
Giving theconsumervisibility of the actual product can help to encourage sales and build customer confidence. To complement this, brand colours on packaging can help to convey a sense of luxury.By bonding fabrics to the foam before cutting, Technical Foam Services can providefabric facedfoam insertsin any colour to help enhance brand recognition, without compromising onquality andtheprotective properties of the material.
To improve storage effectiveness
The design of packaging canhavea significant effectfor storage. Unnecessary weight and size can mean thatfewer products can be stored at any pointand could potentially result in items being damaged in transit.
Packagingwhich has been designed to be stackable,compactandtonot add excessive weightcan allow for a larger inventory in a smaller space, while also making the transportation anddeliverymore cost effective.
To considerenvironmentalimpact
Environmental consideration is an increasingly vital topic as moves to dramatically reduce the level of single-use plastic in products continue.Modern packagingmustbe efficient, secure and attractive, while alsoavoidingunnecessarywaste. Examples of this can be seen increative solutions,such asrecyclable packaging that does not require metal or plastic fastenings.
Creative methods for re-using elements of packaging can help to minimise the volume ofmaterials going to waste.Many of theengineered foamparts we produce are in flexible polyurethane, polyethylene – both of which can be recycled, with polyurethane foam being used to createchipfoam.
Technical Foam Serviceshave a commitment tominimising the environmental impactof the foam conversion processand were thefirst UK foam converter to achieve three ISO standards– including ISO 1400 for our dedication to protecting our environment for the long-term.
At TFS,we specialise in the manufacture of foams for delicate and high-value products andcan createbespoke packagingfoamsolution forproducts of all sizes.
Combining both safety and visual appealmeans weareconfident that ourpackagingfoams will present your products and brand in the best possible way.
Click heretofind out more about packaging foamorcontact uswithenquiries andformore informationon the services we offer.
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