15 Powerful Words To Make People Buy From You

Powerful words to make people buy your products and services? What a cool concept… if it’s true.

The good news is, it is. Especially these words.

Here are some of the most powerful words to make people buy your products and services.

These are magic words you can use in your copy to spur the reader to take the specific action you want.

Table of Contents

You

When you use this word in your copy, it makes the reader feel like you’re talking to him or her directly.

It’s almost like you’re pointing a finger at the reader and talking directly to him through their device screen.

So when writing copy for your business, write as if you’re talking directly to the reader.

And this can be accomplished by using the word “you” in your copy.

Using the word “you” in your marketing message improves sales because it makes the message more personal and directs it toward the potential customer.

This helps to create a sense of connection and engagement with the audience, making them more likely to be interested in the product or service being offered.

It also helps to emphasize the benefits and value that the customer will receive from making a purchase, rather than just focusing on the features of the product.

This makes the message more persuasive and effective in convincing the customer to make a purchase.

Because

Using this word gives your customer a compelling reason to take action.

Even if you don’t have a specific reason, using “because” in your copy can increase your conversion rate.

Using the word “because” in your marketing message can improve sales by providing a clear and specific reason why the customer should purchase your product or service.

This helps to build trust and credibility with the customer, making them more likely to take action.

Additionally, by providing a reason for the customer to take action, it can also help to overcome any objections or doubts they may have about making a purchase.

Fast

Nowadays everybody wants things done fast.

Everyone is in a hurry.

Therefore if you use the word fast in your copy, telling people that they’ll get the result fast, your conversion ratio will be higher.

Using the word “fast” in your marketing message can improve sales by emphasizing the speed and efficiency of your product or service.

This can appeal to customers who value convenience and time-saving and make them more likely to choose your product or service over others.

Additionally, emphasizing speed can also create a sense of urgency, encouraging customers to take action quickly before the offer expires or stock runs out.

Guaranteed

When you use the word guarantee in your copy, you’re assuring your customers that they’ll get the result you promise and that they’ve made the right choice in doing business with you over your competition.

Using the word “guaranteed” in your marketing message can improve sales by providing customers with a sense of security and reassurance that they are making a safe purchase.

A guarantee can help to eliminate any doubts or concerns customers may have about the product or service, and make them feel more confident in their decision to buy.

Additionally, a guarantee can also demonstrate the company’s belief in its product and service, making the customer more likely to trust the brand.

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Limited

When you use limited in your copy, you’re telling the reader that your product or service will be gone soon.

It means they can miss out on what you’re offering them if they fail to take action today.

And since most people fear missing out on things (FOMO), your conversion rate will be higher.

Simple/easy

Nobody likes hard and complicated things.

This means that if you let the reader know that your product or service is easy to use by using the words ‘easy’ and ‘simple’ throughout your copy, they’ll be more likely to purchase from you instead of your competition.

Life is already complicated and your customers will thank you for making it easier.

Using the word “simple” or “easy” in a marketing message can improve sales by emphasizing the ease of use or understanding of the product or service being offered.

This can make the product or service appear more appealing and accessible to potential customers, which can increase the likelihood that they will make a purchase.

Additionally, highlighting the simplicity of the product or service can also help to differentiate it from competitors and make it stand out in the market.

Testimonials

This is not one of the copywriting power words, but it is worth mentioning.

People want to know that they’re getting value for their money. They want to see proof that what you’re promising works.

Therefore you should include testimonials in your copy where you can.

And make sure those testimonials are real.

Adding testimonials to a website or marketing materials can improve sales by providing social proof to potential customers.

Testimonials serve as a form of endorsem*nt, showing that other people have had positive experiences with a product or service.

This can help to build trust and credibility with potential customers, making them more likely to make a purchase.

Additionally, testimonials can highlight specific features or benefits of a product or service, which can help to differentiate it from competitors and make it more appealing to potential customers.

Discount/sale

People like free things.

Therefore when you use ‘discount’ or ‘sale’ in your copy, it will catch the eye of your customers.

The logic behind offering discounts and sales is to increase the desirability of your product.

You’re telling them to buy more for less.

Using the words “discount” or “sale” in a marketing message can improve sales by creating a sense of urgency and encouraging customers to make a purchase.

These words suggest that the product or service is being offered at a reduced price, which can be appealing to customers who are looking for a good deal.

Additionally, highlighting that the product or service is on sale can increase the perceived value of the product or service, making it more appealing to potential customers.

Using these words in your marketing message can also attract price-sensitive customers who are looking for discounts and promotions.

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Free

This is another powerful word to make people buy what you’re selling.

Important

People don’t like missing out on important things, so use “important” from time to time when writing your sales copy.

When you do, you can be sure that most of your target audience will stop and pay attention to whatever message you’re trying to get across.

Using the word “important” in a marketing message can improve sales by emphasizing the value and significance of the product or service being offered.

This can make the product or service appear more essential to the customer, increasing their likelihood of making a purchase.

Additionally, highlighting the importance of the product or service can also help to differentiate it from competitors and make it stand out in the market.

Using the word “important” can also create a sense of urgency and can make the customer feel like they are missing out on something significant if they don’t make a purchase.

New

Do you want to be left behind on the latest trends or news? No!

People want to take advantage of the newest products and services that could help them improve their lifestyles.

So, include the word ‘new’ – new technology, new information, and so on in your copy and your conversion rate will surely increase.

Using the word “new” in a marketing message can improve sales by emphasizing the product or service is recent, modern, and innovative.

This can make the product or service appear more appealing and up-to-date to potential customers, increasing the likelihood that they will make a purchase.

Additionally, highlighting the newness of the product or service can also help to differentiate it from competitors and make it stand out in the market.

The word “new” can also create a sense of exclusivity and can make the customer feel like they are among the first to own or use it, which can make them feel special and increase the perceived value of the product or service.

Amazing

This is an emotive word.

Always use emotional words in your copy when writing a sales copy for one of your products or services.

Because people buy with emotions.

An emotional copy will always close more sales than one filled with facts and figures.

Using the word “amazing” in a marketing message can improve sales by emphasizing the product or service is exceptional, extraordinary, or extraordinarily good.

This can make the product or service appear more desirable and appealing to potential customers, increasing the likelihood that they will make a purchase.

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Additionally, highlighting how amazing the product or service is, can also help to differentiate it from competitors and make it stand out in the market.

Using the word “amazing” can also create a sense of excitement and can make the customer feel like they are getting something truly special, which can increase the perceived value of the product or service and make them more likely to buy it.

Discover

This implies that there is something new and unknown to the customer, something that offers distinct benefits and gives them an edge.

This word helps increase the conversion of any sales copy.

So, if your copy is not converting as well as you’d want, go through it and add discover to the headline of your copy.

After that, come back to this website and thank me.

Using the word “discover” in a marketing message can improve sales by emphasizing the sense of exploration and adventure associated with the product or service being offered.

This can make the product or service appear more appealing and exciting to potential customers, increasing the likelihood that they will make a purchase.

Additionally, highlighting the opportunity to discover something new can also help to differentiate the product or service from competitors and make it stand out in the market.

Using the word “discover” can also create a sense of curiosity and can make the customer feel like they are getting something truly valuable and unique that they have never seen before.

Act now

If you don’t tell your customers to act now, chances are they’ll procrastinate on making the purchase.

Give them the incentive to act now like they’ll get special bonuses if they act now.

Or, they’ll miss out if they don’t act now.

Using the phrase “act now” in a marketing message can improve sales by encouraging customers to take immediate action and make a purchase.

This can create a sense of urgency and make the customer feel like they need to act quickly in order to take advantage of a limited-time offer or opportunity.

This can increase the likelihood that they will make a purchase.

Additionally, highlighting the importance of acting now can also help to differentiate the product or service from competitors and make it stand out in the market.

Using the phrase “act now” can also create a sense of scarcity and can make the customer feel like they are missing out on something valuable if they don’t take action immediately.

Proven

This is closely related to the testimonial.

It shows your customers that your product is tried and true and that it delivers on its promises.

Using the word “proven” in a marketing message can improve sales by emphasizing that the product or service has been tested and shown to be effective.

This can make the product or service appear more reliable and trustworthy to potential customers, increasing the likelihood that they will make a purchase.

Additionally, highlighting that the product or service is proven can also help to differentiate it from competitors and make it stand out in the market.

Using the word “proven” can also create a sense of confidence and can make the customer feel like they are making a safe and secure purchase.

It can also showcase the reliability of the product or service and back up any claims made in the marketing message.

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15 Powerful Words To Make People Buy From You - Maku Seun (2024)

You