10 Top Consumer Staples Stocks Of February 2024 (2024)

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Best Consumer Staples Stocks of February 2024

Walmart Inc (WMT)

10 Top Consumer Staples Stocks Of February 2024 (5)

Market Cap

$458 billion

Dividend Yield

1.3%

10-Year Avg. Annualized Return

11.2%

10 Top Consumer Staples Stocks Of February 2024 (6)

$458 billion

1.3%

11.2%

Why We Picked It

Walmart is the world’s largest retailer, the world’s largest company by revenue and the largest employer, with over 2.2 million employees as of 2020. Worldwide, Walmart gets more than 260 million customer visits each year. For those who prefer to avoid crowds, there’s the members-only Sam’s Club and Walmart+ subscription delivery options as well.

WMT was founded in Bentonville, Ark., by Sam Walton, who was a pioneer in value retail. While the company is still headquartered in Arkansas, it now operates everywhere in the U.S. and in 24 countries.

Why We Picked It

Procter & Gamble is a consumer goods company that makes everything from personal hygiene products to detergents, cleaners and other household products. The company used to make snacks and beverages under the Pringles brand, before selling that division to Kellogg.

PG is one of the biggest employers in Cincinnati, Ohio, where it has its headquarters. With an annual marketing budget of $11.5 billion, it also holds the title of the world’s largest advertiser.

Costco Wholesale Corp (COST)

10 Top Consumer Staples Stocks Of February 2024 (9)

Market Cap

$314 billion

Dividend Yield

0.6%

10-Year Avg. Annualized Return

23.1%

10 Top Consumer Staples Stocks Of February 2024 (10)

$314 billion

0.6%

23.1%

Why We Picked It

A multinational, member-only big box chain, Costco is the fifth largest retailer in the world, according to the National Retail Foundation. The company operates 800 stores worldwide, though stores exist in fewer than 20 countries and almost 70% of its stores are located in the U.S. Costco employs more than 270,000 people across the globe.

Nestle SA (NSRGY)

10 Top Consumer Staples Stocks Of February 2024 (11)

Market Cap

$306 billion

Dividend Yield

2.9%

10-Year Avg. Annualized Return

7.7%

10 Top Consumer Staples Stocks Of February 2024 (12)

$306 billion

2.9%

7.7%

Why We Picked It

Nestle is a Swiss multinational known for—you guessed it—chocolate. The company started as a condensed milk company, and milk chocolate was one of its first products. Today, the firm has expanded to produce a gigantic range of different foods and beverages.

Nestle operates in nearly 200 countries, employs over 330,000 people and operates over 400 factories. The company is also one of the biggest shareholders of L’Oreal, another company on our list.

L’Oreal SA (LRLCY)

10 Top Consumer Staples Stocks Of February 2024 (13)

Market Cap

$261 billion

Dividend Yield

1.4%

10-Year Avg. Annualized Return

13.3%

10 Top Consumer Staples Stocks Of February 2024 (14)

$261 billion

1.4%

13.3%

Why We Picked It

L’Oreal is a French company that manufactures a range of personal care products, including cosmetics. The company started in 1909 when a chemist invented a hair dye and has since grown into the world’s largest cosmetics company.

Among its many programs, L’Oreal has also partnered with UNESCO to create the Women in Science Award to promote the involvement of women in the sciences.

Coca-Cola Co (KO)

10 Top Consumer Staples Stocks Of February 2024 (15)

Market Cap

$259 billion

Dividend Yield

3.1%

10-Year Trailing Return

8.2%

10 Top Consumer Staples Stocks Of February 2024 (16)

$259 billion

3.1%

8.2%

Why We Picked It

Soft drink supergiant Coca-Cola traces its history back to Georgia in the 1880s. When Atlanta and Fulton County outlawed alcohol, pharmacist John Pemberton invented Coca-Cola as a non-alcoholic version of Pemberton’s French Wine Coca. The drink was intended for use as a patent medicine.

Since then, KO has grown into a behemoth in the beverage industry and has spurred massive growth in the Atlanta region by investing incredible sums back into the community. Among other achievements, the company pioneered vertical integration by buying out its early bottlers, minting a number of millionaires in the process.

PepsiCo Inc (PEP)

10 Top Consumer Staples Stocks Of February 2024 (17)

Market Cap

$236 billion

Dividend Yield

2.9%

10-Year Avg. Annualized Return

11.2%

10 Top Consumer Staples Stocks Of February 2024 (18)

$236 billion

2.9%

11.2%

Why We Picked It

Another soft drink giant from the south, PepsiCo started in the 1890s in North Carolina. The company went broke during World War I as a result of sugar rationing, but it was later purchased—along with its famous cola recipe—by a holding company.

PEP has owned a number of other brands, many of which it sold off in the 1990s, such as restaurant chains Pizza Hut, Taco Bell and KFC, plus the U.S. rights to Russian distiller Stolichnaya. Today, it still owns several snack and beverage brands, including Gatorade, Lay’s, Doritos, Cheetos, Mountain Dew and Quaker Foods.

Philip Morris International Inc (PM)

10 Top Consumer Staples Stocks Of February 2024 (19)

Market Cap

$142 billion

Dividend Yield

5.7%

10-Year Avg. Annualized Return

7.1%

10 Top Consumer Staples Stocks Of February 2024 (20)

$142 billion

5.7%

7.1%

Why We Picked It

Philip Morris manufactures cigarettes and other tobacco products and is considered the largest member of “Big Tobacco.” Philip Morris is perhaps best known as the owner of the Marlboro brand of cigarettes, but it also owns many other brands, selling products in 175 countries around the world.

Until 2008, Philip Morris was part of Altria. Since being spun off, Philip Morris has grown its market cap to be higher than Altria’s, making it one of the biggest sin stocks in the world.

Unilever PLC (UL)

10 Top Consumer Staples Stocks Of February 2024 (21)

Market Cap

$125 billion

Dividend Yield

3.7%

10-Year Avg. Annualized Return

6.2%

10 Top Consumer Staples Stocks Of February 2024 (22)

$125 billion

3.7%

6.2%

Why We Picked It

Unilever is a consumer goods multinational headquartered in London. The company is the largest producer of soap in the world, but it also makes countless other goods, including Lipton teas and Ben & Jerry’s ice creams. Unilever stands out for its poor environmental record, though it has recently announced plans to drastically reduce its footprint before the end of the decade.

Anheuser-Busch InBev SA (BUD)

10 Top Consumer Staples Stocks Of February 2024 (23)

Market Cap

$125 billion

Dividend Yield

1.3%

10-Year Avg. Annualized Return

-1.7%

10 Top Consumer Staples Stocks Of February 2024 (24)

$125 billion

1.3%

-1.7%

Why We Picked It

Anheuser-Busch InBev SA, commonly called AB InBev, is a Belgian multinational consumer staples company based in Belgium. This global giant maintains regional headquarters in New York City, São Paulo, London, Mexico City, Bremen and Johannesburg, South Africa.

The company is among the largest beer brewers on the planet, with a roster of flagship brands that will be quite familiar to many readers: Budweiser, Corona, Stella Artois, Beck’s, Hoegaarden, Leffe, Antarctica, Bud Light, Brahma, Michelob Ultra and Modelo.

*All data is sourced from StockRover, current as of February 6, 2024.

Types of Consumer Staples Stocks

Each stock market sector can be broken down into several industries and sub-sectors. The consumer staples sector is generally segmented into the following sub-sectors:

  • Retail. These companies operate store chains, wholesale operations and e-commerce sites—basically any place where consumer staples products are sold.
  • Food and beverage. Food staples include companies that make cereals, snacks and other dry goods. Beverages can include alcohol but are more often colas and energy drinks.
  • Household products. Furniture, decor and cleaning products are all included in this category.
  • Personal products. These include cosmetics and personal hygiene products, ranging from perfume and deodorant to mouthwash and toothpaste.
  • Tobacco. This is a controversial member of the consumer staples family, given changing public attitudes toward smoking. But the tobacco subsector still represents big business for those companies that manufacture and sell cigarettes and related products.

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Advantages of Investing in Consumer Staples Stocks

Good performance under any market conditions. People buy staples in boom times and in bust times, which makes consumer staples stocks good performers no matter what’s happening in the broader economy. That’s why they’re often considered defensive safe havens during a recession.

Strong dividend income. Consumer staples stocks tend to pay solid dividends and keep paying them over the long term. In fact, they are well represented among the Dividend Aristocrats—firms that have increased their dividends annually for at least 25 consecutive years.

Stability and longevity. The largest consumer staples companies have been in business for decades, some for even more than a century. Since they sell products that are always in demand, consumer staples stocks sustain long-term brand value—and that translates into long-term stock value for investors.

Risks of Investing in Consumer Staples Stocks

Low-margin, slow-growth companies. The profit margins on consumer staples products are razor thin, providing stocks in the sector with very modest opportunities for growth. In periods when the economy is doing well, consumer staples stocks may underperform other more dynamic sectors.

Some brands are vulnerable to disruption. Certain segments of the consumer discretionary sector, especially retailers, are ripe targets for disruption by new e-commerce competitors. Moreover, growing online sales dilutes the power of well-known consumer staples brands.

How to Buy Consumer Discretionary Stocks

Investors can buy consumer discretionary stocks using a standard taxable brokerage account or a tax-advantaged individual retirement account (IRA). If you’re new to investing, or you’d like to change up your current investing accounts, be sure to check out Forbes Advisor’s list of the best online brokerages and the best investment apps.

When buying individual stocks, it’s imperative to do due diligence and research the consumer discretionary stocks you’re interested in. Individual stock picking can be a very risky way of investing, and that means you should pursue this strategy with your eyes wide open.

Read More: How To Buy Stocks

Financial advisors would recommend that non-professional investors take a diversified approach. Rather than buying individual stocks, experts suggest choosing a well-diversified consumer discretionary index fund or exchange-traded fund (ETF). Use the fund screener tools available on your brokerage platform to find the best options.

The author(s) held no positions in the securities discussed in the post at the original time of publication.

Information provided on Forbes Advisor is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circ*mstances. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results.

Forbes Advisor adheres to strict editorial integrity standards. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. The opinions expressed are the author’s alone and have not been provided, approved, or otherwise endorsed by our partners.

10 Top Consumer Staples Stocks Of February 2024 (2024)
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